Jacksons - Magazine - Page 5
BALANCED CONDITIONS OFFER REALISTIC
POSITIONING FOR SELLERS
There is evidence that supply is increasing — for example,
homes for sale in the South East (including Kent) were up
around +13 % year on year in one report. That means the
market is neither overheated nor stagnant. For sellers this is
good: you are more likely to encounter serious buyers (rather
than speculative bids) but you also need to price realistically
because competition is increasing. Presenting the property
well, using strong photography and emphasising location
benefits will matter.
RELATIVE VALUE COMPARED WITH OTHER
PARTS OF THE SOUTH EAST
While prices in Kent are above the UK‐average, they remain
lower than many prime parts of the South East, which helps
position the county as an accessible choice for both owner
occupiers and investors. The “value relative to neighbouring
markets” narrative remains valid. For a would be landlord
or investor, this differential means the entry point is more
favourable compared with some more expensive commuter
belt hotspots.
KEY TAKE AWAYS:
• If you’re selling: The market is steady. Focus on accurate
pricing and highlighting key selling points (transport link,
catchment schools, local amenities). While growth is not
dramatic, value is being supported.
• If you’re a prospective seller: With supply increasing you may
benefit from acting sooner rather than later, assuming your
property is well presented and appropriately priced.
• If you’re a landlord or considering becoming one: Rental
growth is positive though not extreme. Prioritise property
condition and location. If you are looking for future capital
growth, look for properties in commuter friendly spots.
• Watch mortgage rates and policy changes: These remain
major influences. While Kent is showing resilience, shifts in
interest rates, tax/landlord regulation or local supply could
change the outlook.
In summary: as we enter December 2025 the Kent market
offers resilience, location driven demand, rental momentum
in many zones and relative value compared with some
neighbouring markets. For those selling or letting with the
right positioning the outlook is cautiously favourable — but
success will increasingly depend on presentation, realistic
pricing and strategic location choices.
LIFESTYLE MAGAZINE
5
